Books

School For Startups

You want to start your own business, but “risk” isn’t your middle name. You’re not alone. Many successful entrepreneurs are averse to risk–but they have learned the tricks to working around it. And now you can too, with School for Startups. This practical guide shows you how to build a business the smart way–without risking major assets such as your house, savings account, or health insurance. You’ll learn how to increase your chance of success by:

  • Funding your venture without investors
  • Entering international markets
  • Taking full advantage of tools on the Web
  • Marketing your product or service for little or no cost
  • Deploying a third party to package and ship products
  • Taking control of an existing business or franchise

The authors present hundreds of the best ideas for new businesses, along with case-studies proving the effectiveness of their approach.

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Free Marketing Using Radio & Podcasts

AM/FM radio still has the greatest reach of any media format, with more than 90% of Americans listening every week. In Free Radio & Podcast Marketing In 30 Minutes, expert authors Jim Beach and Rachel Lewyn will show how practically anyone can get on the air, whether it’s via a niche podcast with an audience of just a few hundred people or a national radio program that reaches millions. Jim and Rachel have put together a guide to doing it right, from reaching out to shows to taking part in engaging discussions with hosts.

Using radio and podcast programs to boost your online profile Jim’s and Rachel’s advice can help establish your brand, spread your ideas, or promote a new product or business. No matter your company’s niche, no matter the nature of the product or idea you’re trying to promote, the tactics in Free Radio & Podcast Marketing In 30 Minutes will substantially benefit your marketing efforts.

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Featured In

Jim Beach is a true expert and an excellent speaker with years of experience. Whether you need someone to know you know noon moderate a panel or give a keynote, Jim would be a great choice!
Steve Strauss, USA TODAY | Senior Small Business Columnist
Jim regularly speaks at IIT Bombay. He is a master at business ideas and their relevancy with Indian audiences is spot on. We have been having him for last 3 years on demand of the attendees. His enthusiasm, super knowledge and connection with participants is unmatched. We haven’t seen a speaker who has such a wide range of stories (from his experience at various businesses) and deep domain knowledge (he was a professor too!).
Ayush Agrawal, Director of ESummit 2013 | IIT Bombay
I have had the opportunity to work with Jim Beach for over three years. He has not only been a great speaker, but has originated “series” speaking events for our members that are requested over and over again. He is engaging and really involves the audience at a level they can understand. He continues to be a “go-to” speaker for us. He’s great!
Nancy Whatley, VP of Entrepreneurial Development | The Metro Atlanta Chamber
Jim Beach is the most outstanding speaker I have ever seen. He has command of multiple topics and can offer insight on just about any topic impacting aspiring and existing business owners. A combination of humor, directness, intellect, and an innate ability to connect with the audience make him a formidable speaker. There is absolutely no question that Jim has made me better at what I do.
Chris Hanks, Head of Entrepreneurship Program | Univ. of Georgia
It is one thing to start a small business and build it into a success one time, but it is a completely different thing to do it over and over and over again! Jim Beach is a man who has cracked the code on starting a business with little or no money, and building it into a massive success! If you want to learn from someone who doesn’t just talk about success, but who is living it and teaching others …then you need to hear Jim Beach! He is incredible!
Willie Jolley, Hall of Fame Speaker
I have hired Jim repeatedly to give speeches for both customers and team members. He does a great job connecting with the audience and delivering his message in an effective, engaging and humorous way. I bring him back so often because I can always count on him to deliver information that leaves the audience better off than they were before they came. He has done sessions for me in small conference rooms all the way to huge convention rooms and he is incredibly nimble and able to adapt to each situation. I would not hesitate to hire him to speak at any of my events.
Sean Mabey, Wells Fargo | Senior Vice President of Small Business Banking